The deadpan demo
Make the product the punchline. One clean frame, one honest action, zero inflated performance.
Creative distribution / independently published / verified
One brief. Many directions.
We turn one campaign idea into a distributed body of original short-form work. Different creators. Different cuts. Different audiences. Every published post verified before it counts.
Pilot / $1,500 40 verified posts · 20+ creators
Priced in verified posts. Not promised views.
Rejected work is excluded · minimum creator breadth contracted
Conceptual creative routes
A brief is a starting line—not a stencil.
The examples below are creative possibilities, not completed client work. The right campaign might use one route, all five, or something we have not named yet.
The speed cut
Compress the idea until it lands before the viewer has time to scroll.
The first-person take
Let the creator's real point of view carry the product into their world.
The visual proof
Turn a feature or claim into something the audience can understand with the sound off.
The loop
Build an ending that folds back into the opening—and earns another watch.
Know what you are buying
Not a marketplace. Not a content mill.
How it works
Distribution without the copy-paste footprint.
One account posting repeatedly gets throttled and looks like spam. A broad creator network gives every clip its own creative angle, account history, and chance to travel.
You set the brief
Give us the product, audience, guardrails, source material, and campaign goal.
We route it
We match the brief with real creators whose content and audiences fit the campaign.
Creators make and post
Each creator cuts an original clip and publishes it from their own account.
We verify every post
We screen authenticity, reject manipulation, and report only posts that pass.
Built for global, digital audiences
Best for marketing teams with an English-speaking audience across multiple countries and a consistent need for short-form distribution.
Probably not a fit
The budget and audience geography usually make these campaigns inefficient for our model.
The verification layer
We show you what passed—and what we refused to count.
The category has a fraud problem. Buying a number labeled “views” is easy. Knowing whether people actually watched, reacted, and shared is harder. Every RelayClip post is scored before it becomes a billable deliverable.
Interactive review desk
Would this post count?
Counts toward delivery
PASS
The post followed the brief and shows a credible mix of reactions. It is included in the client report and creator payout.
CLIENT DELIVERY +1 / CREATOR PAIDPost authenticity frameworkSIGNAL REVIEW / EVERY PUBLISHED CLIP
Like-to-view ratioSupporting
Useful in context, never sufficient by itself.
Comment ratioHigh-friction
Checked for depth, relevance, and suspicious repetition.
Share ratioHigh-friction
A deliberate action that is harder to simulate credibly.
Combined weightingDecisive
No single signal decides. Weak likes with real comment and share activity are treated as organic; likes alone never carry a post.
Fail means zero payout
A clip that fails the authenticity screen earns no creator payout and is excluded from your reported deliverables.
Concentration is capped
If one account takes an outsized share of a campaign, that is farming, not distribution. We detect and limit it.
Every post is traceable
Published clips are tracked against the campaign brief so your report reflects verified, in-scope work.
The rejection rate is part of the report.
We are pre-launch, so there is no historical rate to publish yet. Once campaigns are live, clients will see the share of submissions we rejected and why. Showing what failed will matter as much as showing what passed.
Monthly plans
Buy a clear distribution deliverable.
Every plan is defined by verified posts and creator breadth. Outcomes vary. The work we control is explicit.
Pilot
$1,500/ campaign
- 40 verified posts
- 20+ creators
- Full campaign report
- One campaign · no monthly commitment
Growth
Core plan$5,000/mo
- 150 verified posts
- 60+ creators
- Weekly reporting
Scale
$12,000/mo
- 400+ verified posts
- 150+ creators
- Dedicated brief cycles
$750 one-time strategy and setup fee on every new account.
Posts are the deliverable. We do not guarantee views, reach, or a CPM because platforms—not agencies—control distribution outcomes.
FAQ
Questions a careful buyer should ask.
Are these AI-generated clips?
No. Real people make every clip. Creators interpret your brief, edit original short-form content, and publish from accounts they operate.
Are you reposting the same video hundreds of times?
No. One brief produces many different creative executions. The whole point is distributed originality: different creators, different clips, different accounts, and different audiences.
Can you guarantee a view count?
No. We guarantee the contracted number of verified posts and the minimum creator count. Social platforms decide distribution, so promising a specific view or reach outcome would be misleading.
How do you know the engagement is real?
We score each post using several signals: like-to-view ratio, comment ratio, share ratio, and how those signals weigh against each other. We also flag creator concentration. Posts that fail are not paid and do not count in your report.
What if a creator ignores the brief?
Out-of-scope work does not count as a verified deliverable. We track each published clip against its campaign and replace rejected work until the contracted post count is met.
Why should we trust a pre-launch agency?
You should not rely on invented proof, and we will not offer any. Evaluate the operating model, contract terms, verification criteria, and reporting structure. A Pilot is the lowest-commitment way to test the process with your own campaign.
Campaign brief
Give us the shape of the campaign.
We will use this to assess fit, creator availability, and the right starting plan.
- We review the audience, product, budget, and timing.
- We reply with fit, open questions, and a proposed scope.
- Nothing launches until the brief and deliverables are agreed.